
He drives Doodles' transformation from an NFT project to a diversified entertainment brand, covering animation, games, consumer goods, and licensing businesses. For example, Doodles acquired Golden Wolf, laying the foundation for creating high-quality animated content. He emphasizes the creativity and enthusiasm of the Doodles community, supporting community members' creative projects through incubators and the Artist-in-Residence Program, enhancing user engagement. He facilitated collaborations with brands such as Adidas and CAMP, introducing Web3 concepts to the mainstream market and expanding Doodles' influence.
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